Paul Melville

To help maintain Del Mar Highlands Town Center's prestigious reputation as a luxury open-air shopping center, I carefully designed leasing graphics, signage, newsletters, socials, and more.

Leasing Graphics

Instead of a traditional window wrap to announce a space is available to lease, I crafted something more fun and interactive! Combining the center’s coastal aesthetic and Del Mar’s long history of hot air ballooning, to create a fun photo opportunity for anyone passing by.

Signage

Digital

Newsletters

Monthly email blasts highlight the center’s upcoming events and the tenants' unique offerings.

Socials

Story and post graphics keep the center’s 15,000+ followers in the know with everything happening at Del Mar Highlands Town Center.